Stop Guessing and Create Buyer Personas!
If you don’t know how your potential customers act and buy, you may as well be shooting darts in the dark.
Buyer personas fuel any sales and marketing campaign - without them, you’ll either waste time and resources talking to the wrong people, or talking to the right people at the wrong time.
In this workshop, I’ll walk you through:
- What personas are and why they’re important
- The important connection between personas and inbound marketing
- The persona development process and creating persona profiles
- How to interview your team and customer for persona development